6. Create other products to sell
As well as photography and video content, there are lots of other products – whether physical or digital – that travel photographers can sell to make money. They range from prints and other printed merchandise such as clothing, bookmarks and mugs, to digital products such as downloadable presets and online tuition.
Matthew has become such an expert in this field that he even sells ebooks telling other photographers how to build a passive income, as well as those which offer instructions for creating time-lapses. He also sells other products such as courses and presets which can be downloaded. He says, "What it boils down to is providing value to people in the form of knowledge."
Some simple research on what sells can start with a quick Google search. "I'll Google 'how to time-lapse with…' and then I'll let it autocomplete," explains Matthew. "One was 'how to time-lapse with the Canon EOS R5', and because it auto-completed I know that a lot of people were searching for it. If nobody's making that content, I can make it, or if they are, I can make it better."
Affiliate links are another way in which travel photographers can boost their income, and Matthew says it represents about 20% of his passive income. Mentioning a specific product on your social media feeds or website, and more importantly where you can buy it, is a great way to monetise your content. Most major online retailers offer an affiliate link program, you just need to search for them.
Whether you shoot travel for commercial or editorial clients, or find other ways to generate income, Matthew says there are always opportunities for work in that field. "Destinations, hotels and other travel-related brands are always looking for fresh content and new creators," he says. Lucia is also positive about making a living from travel. "About 80-90% of my work comes from travel photography," she says. "It's a big market - you just have to find that niche or that different angle in the way you tell the stories of different places."